VAN DESIGN EXPLORATION Food Bank at UCSB was a common client of mine. With their massive success and exponential growth at UCSB, they were seeking a defined visual brand. I have previously designed graphics for Food Bank that had vibrant and playful colors which is why they approached me again to request a wrap around for their new truck. I was thrilled. The client told me I could “use the truck as my personal canvas,” and that I had as much creative freedom as I wanted. Though the possibilities were endless, I wanted to incorporate the Food Bank personality to the truck.
I decided to use a mix of photos and lineart. On the left, is the moodboard and previous flyer I created for the Food Bank truck project. Their color scheme and logo were maintained and the concept of fruits and vegetables were incorporated in the lively personality of the organization.