The Bottom Line (TBL) is a student-run, student-funded newspaper at the University of California, Santa Barbara. TBL provides an independent printed and online space for journalism that engages UCSB and the community. This year, the organization wanted to define their visual brand and make their logo more recognizable on campus. As a senior layout editor, I was able to redesign the old broadsheet paper into a new tabloid style layout for a more modern and clean appearance. I also designed t-shirts and stickers for promotional merchandise.