GlitteRise (pronnounced glitter-rise) is a glitter tattoo service that provides a wide variety of themes for special events like birthdays, weddings and bachelorette parties. The owner reached out to me to refine the brand, creating elegant yet playful style for a broad audience. Because she was just starting off, I had a lot of room for creative freedom. I wanted to capture the luxury element that she described but also add a little sparkle to the brand. With that in mind, I presented two different approaches to the visual identity system.CONCEPT 1: ELEGANT AND PREMIUM
The color pallette I decided to go with was inspired by the minimalist images and light colors that she sent in our discovery call. I created a timeless logo that can grow with the business when she moves from children's birthday parties to more lavish events.CONCEPT 2: PLAYFUL AND CREATIVE
The second concept held onto a playful and creative concept where I incorporated handwritten letters to represent the painting service. The colors were less feminine and more bold for a a genderless approach.